In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented 256 percent increase in online advertising revenue after implementing the Expo9 publisher platform.
The case study indicates that cross-platform optimization is a ‘must’ in online display cross-device operations.
“Our relationship with Exponential is a testament to the sophistication their platform offers. It’s easy to use and enables us to provide advertisers several ways to reach consumers across our online and mobile properties. Exponential provides us with everything we need to maximize our revenue in one seamless system,” said Kit Purdy, executive vice president of XE.com.
Exponential’s Expo9 platform, coupled with long standing advertiser relationships, enables publishers to run premium CPM advertising on their properties. Beyond seamlessly monetizing across a wide range of platforms, clients also benefit from Exponential’s full service capabilities including: ad operations, trafficking, campaign management and billing.
Rick Abell, vice president, global publisher development, Exponential commented: “The results demonstrate the importance of including an integrated platform into their publisher serving strategies to maximize revenue. This is especially significant since inventory and brand consumption increasingly span cross-device, challenging publishers to stay competitive, accessible and viewable across various media.”
XE.com has maintained a four-year, exclusive relationship with Exponential.
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