Exponential has recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats. The results are in and we’d like to share what we’ve learned with you!
Join Exponential’s webinar with Bryan Melmed, VP of Insights Services, to discover how interactive video is becoming increasingly important as a marketing tool and learn how you can utilize it as a powerful digital vehicle for your next ad campaign.
Webinar agenda:
- Understand the value of the video teaser
- Learn what eye tracking and facial coding tell us about engagement
- Discover what interactive features are more engaging with video
- Understand the impacts on brand recall and purchase intent
- Learn what audiences really think about your ads
We hope this presentation will be a valuable tool in planning for your next campaign. Register now for the webinar happening in your region:
US: May 25, 2016 11:00AM-11:45AM EDT
US: May 25, 2016 5:00PM-5:45PM EDT
United Kingdom: May 25, 2016 4:00PM-4:45PM GMT
Australia: May 26, 2016 12:00PM-12:45PM AEST
Hope to see you there!
Follow along with the conversation on Twitter: #ExpoWebinar
